What are local listings?
Local listings are directories on the internet that store information about your business. For example, back in the day when your grandma wanted to find a plumber to fix the sink she would go to the phonebook and look through the yellow pages. Nowadays, the internet has taken over our lives through its ease of use and ultimately has eliminated the need for a physical phone book. However, there still exists an online one today. Search engines like Google, Yelp, and Foursquare show us the results of questions and recommendations that we ask. The unique thing about them is that they don’t actually answer the question. They search, hence the title of ‘search engine’, the internet for articles, businesses and anything else that will provide the best results.
Now, this is where directories come in. For faster and better results when it comes to business recommendations and information, these search engines build a directory or a ‘phone book’ of businesses and their information. All the different directories, built by these search engines, are called local listings because it’s where you can ‘list’ your ‘local’ business. Some of the search engines share their directories while the majority of them build and maintain their own. This has caused the vast amount of local listings that your business needs to manage.
To simplify, imagine Google as the phone book and Local Listings as the yellow pages within it.